A ritual that was never for sale

The wellness secret affluent Asian women never had to explain.

For generations it was kept quietly — folded into ordinary evenings, passed down, never marketed. 2Ten is us opening the door.

 Discover the ritual

The Signature Wellness Set

Our hero — built around a single bird's nest. $178

Shop the set

Corporate gifting, handled beautifully

Logo ribbon, branded card, a story in every box.

Start a brief

Our story

It was never marketing. It was just how they lived.

In Hong Kong kitchens and Singaporean dressing rooms, women kept a small collection of treasures most of the world has never heard of — woven into ordinary evenings, the way others pour a glass of wine. We grew up inside that ritual. 2Ten is us opening the door.

 Read the secret
Most loved

Built around a single whole bird's nest — slow beauty in its oldest form.
Shop the set
$108

$228

$158

Shop all gift sets